Social Media Tools: A love – hate relationship.

You know those relationships, the ones where you want to kiss and strangle your partner at the same time? I think it’s one of those experiences you have to go through at least once to fully appreciate a normal, stable relationship in the future.

I kind of feel like I am in a love-hate relationship with my current social media tools. I’ve tried several, stuck to a few, and likely to meet others in the future. I mentioned in a previous post that I am trying out HootSuite Pro. A colleague warned me that it’s reporting was not exactly ideal, but with my budget and the reputation Hoot Suite has, I went with it anyway. I don’t entirely regret my decision, but I am not stoked by it either.

I mainly use Hootsuite for Twitter, and the reporting I use is also mainly for Twitter, it helps me track my week to week mentions, retweets, and follows. Those features are okay, but meager. Moreover, Hootsuite’s paid point system to get more reports out of its reporting capabilities seems extremely stingy to me considering I am paying $19.99 monthly for the service already.  I wish that Hootsuite came with free competitive analysis reports, comprehensive pre-set  templates, and that the uploader document template didn’t give my computer a near virus attack every time I tried to download and update it.  Overall, I love the basic, scheduling capabilities of Hootsuite, but it leaves a lot to be desired in terms of reporting and competitive analysis.

Some people argue that you can’t expect to receive everything you need from one relationship, which is why we have family, friends, and respective others. While Hootsuite is my main squeeze for day to day scheduling, on Fridays I like to spend time with my new best friend Fanpage Karma. For anyone looking for great analysis that compares their social media sites including Facebook, Twitter, and YouTube, I highly recommend this free service! The only downside is that it does not track LinkedIn or Slideshare ( but maybe that says more about the mix of social media that I handle as opposed to the majority of Social Media Managers).

Maybe one day I will find that tool that is an end all for my troubles, something stable, reliable, affordable, and the relationship will be all encompassing, but for now I’m in a love-hate relationship with my tools. Neither of which fully meet my needs, but which together, manage to get the job done. I’d love to hear about other social media tools and reporting features


2 thoughts on “Social Media Tools: A love – hate relationship.

  1. Great post Vish. I have this same issue with all marketing tools. I need multiple apps to do certain parts of different jobs. As for social media tools, it’s a bit more expensive, but I used Sprout Social for a while and loved the reporting features on it. I currently use a combo of Hootsuite and Buffer, but I am always very underwhelmed by the basic reports they offer.

    I once created a report using Google Sheets and a whole lot of IMPORTXML to create charts showing information from an entire web presence of all the social networks I needed. It was my perfect solution and gave me all the info I needed, but took up way to much time to maintain. Here’s a screenshot of part of it. It essentially charted all fans/followers/reviews from a restaurant chain across multiple locations and presented the data at each location and as a whole.

    Liked by 1 person

    1. Thanks Rick! I recently accepted a new position in which I will be part of a team tracking these things using data visualization tools. Your chart is a great insight into how to look at these things.


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